Downfall and ending

[kill]

In 1979, a new CEO came on board at IH, determined to improve profit margins and drastically cut a ballooning cost structure. Unprofitable model lines were terminated, and factory production curtailed. By the end of the year, IH profits were at their highest in 10 years. Yet, the company was still strapped for cash, and union members became increasingly irate over production cutbacks and other cost-cutting measures. In the spring and summer of 1979, IH began short-term planning for a strike that seemed inevitable. Then on November 1, IH announced figures showing that president and chairman Archie McCardell received a US$1.8 million (in 1979 values) bonus. McCardell sought overtime, work rule, and other changes from the UAW, which led to a strike on November 2, 1979

Soon after, the economy turned unfavorably against IH, and they became entangled in a financial crisis. The strike lasted approximately six months. When it ended, IH had lost almost $600 million

[vandy]

I think the improper decisions taken by the new CEO led to the downfall of the company.
They have struggled to get established in the market.